Digital Strategy

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When it comes to digital marketing and getting the best return on investment, Cypress provides all of the individual online marketing services that you would expect from a full service agency, as well as a comprehensive Digital Strategy practice.

The Cypress Digital Strategy practice encompasses a 360-degree evaluation of your digital ecosystem, taking all of your customer touch points and digital assets into consideration to determine how well your initiatives and platforms (eg, web and mobile) are performing. Through this disciplined analysis, we will pinpoint opportunities and make recommendations that will positively impact your business.

Based on many years of experience and a team comprised of analysts, marketing professionals, and design and technology experts, Cypress has the skills to help you achieve superior results.

Components of our Digital Strategy Practice Include:

  • Definition and Discovery. We start by learning about your business objectives and what matters most to your bottom line.
  • Research and Analysis. We partner with you to evaluate your current web, mobile, and marketing analytics to ensure that you are collecting the most appropriate data. We can set up third party tracking to provide a clear understanding of user behavior.
  • Marketing Campaign Analysis. We analyze campaign performance, landing pages, conversion funnel effectiveness, and more! Social Media. We assist in evaluating, selecting, and implementing social media tools and metrics, or assess your current tools and metrics.
  • Website Conversion Funnel Evaluation. We assess conversion performance and recommend refinements for website design and messaging to achieve optimal performance.
  • Web and Mobile Performance. We determine acceptable performance thresholds for load times, as well as evaluate cross browser and cross platform compatibility.
  • Offline Impact. We measure and analyze the impact that your offline advertising has on your business and how effective it is relative to your digital marketing spend.
  • Reporting. We implement highly visual reporting that includes not only data but actionable insights and recommendations.

Typically, an engagement involves three phases: definition and discovery, research and analysis, and a digital strategy report with a clear, actionable strategy for you and your team. Cypress can also assist with the implementation and execution of your strategy.

Contact us today for specific examples or to further discuss how we can help you achieve superior results.