Digital Counseling iPad App FAQs

Q?

I am a life sciences, healthcare, or pharmaceutical company. How would I use the Digital Counseling iPad Solution?

A.

If you are a company that produces product materials such as print brochures, data sheets, DVD videos, etc. for your physicians or healthcare providers, and are looking for a more innovative, efficient, and cost-effective solution, then the Digital Counseling iPad Solution is for you.

First the application greatly reduces, and in some cases eliminates entirely, the need for paper collateral. You can now put all of your product materials such as brochures, data sheets, charts, as well as rich media like video, into the application, reducing the need for paper and the cost for printing and shipping.

Once you have worked with Cypress to design your company’s application – with your branding, look and feel, and your content, we will assist in submitting your application to the iTunes store.

You then promote the application to physicians and healthcare providers and direct them to iTunes to download the latest version. There are many different ways to promote it: You can include a link to it in e-mail newsletters and promotions to your physician network; your sales force can promote it to their physician clients; you can promote it on your web site and/or your social media channels. If you need help on digital tools to promote the application, we are happy to help. We have a full complement of Digital Marketing services that we can provide.

Q?

We already have assets like images, video, and charts. Can I use those in the application?

A.

Absolutely. We can work with your existing assets, or help you create stunning new assets for this iPad solution.

Q?

We are in need of creating new assets – especially video. Can you help?

A.

Absolutely. Our team of designers, animators, and video specialists, are well equipped to help create stunning 3D animations, high-resolution video and other assets to assist in the patient education process.

Q?

What happens if I have to update assets over time?

A.

The major benefit of the platform is that we can efficiently update your application and push out the updated version with your updated content much more efficiently than the old system of print materials. This ensures your most up-to-date materials get out to physicians and patients more quickly and more efficiently, with the added benefit of saving money on printing and shipping costs.

Q?

Once the application is designed and ready to go, how do I promote it?

A.

You promote it like you do with any other sales collateral or brochures: by telling your physicians about it and directing them to iTunes to download it. There are many different ways to promote it:  You can include a link to it in e-mail newsletters and promotions to your physician network; your sales force can promote it to their physician clients; you can promote it on your web site and/or your social media channels. If you need help on digital tools to promote the application, we are happy to help. We have a full complement of Digital Marketing services that we can provide.

Q?

Is the application hard to use? Do I need to train my physicians?

A.

We have designed the application to be extremely easy-to-use and intuitive, and therefore it requires little to no training. Of course if you or your sales representatives want to give your physicians an overview of the application they certainly can to do so. Your physicians or health care providers are then armed with the latest, high resolution collateral to more effectively counsel and educate patients on specific health issues that your device, product, or procedure addresses.

Q?

I am a physician, or represent a physician’s group or hospital. How would I use the Digital Counseling iPad Solution?

A.

Physicians and other healthcare providers have given the Digital Counseling iPad Solution great reviews. The application is highly flexible and content-agnostic. So if you, your physician group, or hospital, have your own specialized content that you’d like to use inside the app, we can certainly support that. We can also customize the functionality of the app to fit your specific needs. Please contact us to see a demo and discuss your specific needs.

Q?

Does your application work on tablets other than the iPad?

A.

Currently the application is designed for the iPad. If you require Android and Windows tablet versions, contact us to discuss your specific strategy.

Q?

Roughly how long does it take to design and deploy an application for my company?

A.

It depends on the complexity and breadth and depth of your assets, but we have completed these application in as little as four weeks. However, the average project takes around six to eight weeks.

Q?

What is your experience working with healthcare companies?

A.

We have worked with a range of healthcare companies including Bayer, Neotract, Auxogyn, Massimo, Cercacor, Plasma Surgical and others.

Q?

How can I set up a demo, or talk to someone to learn more and get an estimate?

A.

Contact us today!